At MRC Design

our mission is to elevate brands and athletes through intentional, story-driven film production. We create cinematic content that builds credibility, deepens connection, and turns performance into powerful visual legacy.

 
 

I’m Carmichael, Founder of MRC Design. Since 2012, I’ve built a career in film
production centered around powerful, intentional storytelling. While my experience spans multiple industries, my passion — and expertise — has always lived in sports.

Sports is more than a game. It’s identity, culture, discipline, legacy. My work is focused on capturing that energy and translating it into compelling visual narratives that move audiences and elevate brands.

Trusted By

Over the past decade, I’ve partnered with leading athletic programs, professional athletes, and premier events including:


  • University of Georgia Athletics - 5 Year Production Partner

  • Georgia Tech Athletics - 3 Year Production Partner

  • Hoopsgiving - 7 Years of Tournament Coverage

  • NBA - Meta World Peace

  • Tim Anderson - MLB Allstar

  • DSA Training - NFL, MLB, NBA Training Facility


These long-term collaborations reflect trust, consistency, and a deep understanding of athletic culture at every level.

What I Produce

Every project is crafted with strategy, story, and cinematic execution in mind.

Core Deliverables:

  • Cinematic Athlete Profiles

  • High-Impact Highlight Reels

  • Documentary-Style Features

  • Recruiting & Program Storytelling

  • Branded Sports Campaigns

  • Tournament & Event Coverage

  • Interview-Based Narrative Content

The goal is never just content. The goal is connection — with recruits, fans, sponsors, and communities.

The MRC Approach

At MRC Design, sports production isn’t about simply documenting moments. It’s about shaping perception.

I Combine:

  • Over a decade of production experience

  • Deep understanding of competitive environments

  • Story-driven direction

  • Professional broadcast-quality execution

  • Strategic brand positioning

The result: content that builds credibility, strengthens brand identity, and leaves a lasting impression.

Why Sports Organizations Choose MRC Design

  • Proven experience with Division I athletic programs

  • Trusted access to elite athletes

  • Long-term partnership history

  • Ability to capture emotion, intensity, and culture authentically

  • A cinematic standard that elevates every frame

I don’t just film sports. I translate competition into story.

Let’s Build the Next Chapter of Your Program’s Story

Whether you’re an athletic department, tournament organizer, brand, or professional athlete — MRC Design delivers visual storytelling that performs on and off the field.